The email is the most powerful marketing tool of the Internet age: communicate - in a more personalized way - with old and new customers, loyal them, prompting them to buy. In terms of communication and promotion, or almost nothing is more effective: it is the fastest form - sometimes instant - direct marketing, strengthens relationships with customers, create trust in the brand and makes it recognizable. And all this at low cost. She is so accomplished as a policy, automatic and as profitable as a practical application which ironically is considered the Cinderella of business, why invest in an initiative to work alone? But times are changing, and who could not adapt big. Today's users are becoming more selective and standardized messages, generalized, which are addressed to all indiscriminately receive the worst punishment: they are classified as nuisance, junk, spam. They are deleted instantly by millions of mailboxes. This guide is active and interactive - designed for the widest possible range of readers - teaches how to attract customers and provides the knowledge necessary to recalibrate and refine strategies, techniques and messages.
